Why Amethyst
The Stone of the Third Eye
Amethyst is the stone of vision. Tradition seats it at the third eye, the place where what cannot be touched becomes something a person can actually perceive.
That is the whole job of Media. It takes the method and the philosophy of the other five pillars, most of it intangible, and gives it a shareable form. Today that means social content and nothing more, which is the honest measure of this pillar right now. The three formats below are what comes next, each one with a date attached.